Snapchat is an image and video messaging app that was developed by Evan Spiegel, Bobby Murphy, and Reggie Brown in 2011. You could say Snapchat had Stories before it was cool. Notably, Snapchat had Stories before Instagram and Facebook. Snapchat has been a real pioneer in bringing augmented reality to its users through filters and interactive lenses. Part of this success can be linked to Snapchat having something new to offer to its users. Snapchat was quick to rise to fame, especially among the younger generation. Where the norm was to have platforms where everything is saved and stored for later, Snapchat had something else in mind. In the age of timelines and permanence, Snapchat offers a fresh and unique way of interacting with others.
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